Why use an intermediary
1. Professional Advice
process of buying or selling a business requires
dedication and the attention of a professional with the
knowledge of the complete flow of a business
transaction, as well as a team in place to accomplish
every aspect of the transfer. Marketing and
facilitating a business transfer is a
full-time job! You deserve someone who will work
as hard as you do. A qualified broker or
intermediary will save business owners and prospective
buyers money by helping them avoid costly mistakes,
effectively marketing the appeal of the business, and
maximizing exposure to serious, qualified buyers
2. Pre-Qualify Buyers
90% Of Potential Business Buyers
Never Buy A Business!
This alone may be reason enough for
a seller to retain a business broker or intermediary to
represent them in selling their business. A professional
broker knows how to sort through the many non-qualified
potential buyers to get to the few who actually do have
the means and motivation to buy a business. Once the
unqualified potential buyers have been culled out, still
only somewhere around 50% of these folks eventually buy
a business. For this and many other reasons, we strongly
recommend that sellers use a professional intermediary to represent them in selling their business.
are three key ingredients to valuing a business.
One is understanding all of the financial information,
ratio's, formulas, comparable businesses, rules of
thumb, and the industry. The second ingredient is first hand
knowledge and experience in mergers and acquisitions
along with the business savvy to truly understand the
value of a business. The final key is being able
to look at the business objectively. A true
professional business intermediary has these
ingredients. You must ask yourself a few
questions: Does your real estate agent really understand
M&A or would you pay them to tell you how to run your
business? There are some accountants or attorney's
who are great M&A specialists, but they are few and far
between. CPA's and attorney's have achieved a
great level of competence in their respective field and you pay them to: understand taxes, know how to make
a general ledger entry, understand contract law or
litigate, etc. How many other businesses, outside
of their practice, have they owned, managed, bought,
sold, or valued? Make sure the professional you
partner with fits the job you need to do.
is vitally important when working with anyone during the
selling process. Protecting information about the
business for sale from being presented to competitors,
customers, vendors, employees or unqualified buyers
should be a priority. It is hard to maintain
confidentiality if you, the owner, or business leader
are presenting the initial information to buyers.
you devote the necessary time to effectively sell your business,
diverting significant time, effort and resources
to that process, while continuing to manage your
ongoing business productively?
Why use Veracity?
There are many reasons.
Most importantly, Veracity is a true partner you can
rely on and trust.
The sale of your
business demands a professional, just as running
your business has demanded your professional
attention. Veracity has the expertise,
tools, and professional team to market and sell your
business successfully on a national basis. The
objective is to protect your investment and maximize
your net after tax profit on the sale. It is
to your advantage and in connection, your brokerís
as well, to obtain the best possible price that a
reasonable buyer will pay.
We are also linked in
with other brokers across the country. Finding one prospective
buyer is not the ideal scenario. Creating
competition among multiple buyers should be a
brokers goal as it leads to higher sale price. A
buyer without competition feels free to offer less
than the full value of a business. When a buyer
knows several other buyers are looking at the same
business, they are hesitant to offer less than the
price and terms being solicited.
A buyer living on
the West Coast, for instance, who wanted to relocate
to another part of the country would find no value working with a
broker that is only local because the broker would not know
what was available outside the local market. As a
result, a prospective buyer would need to go from
broker to broker in the desired area. This only
causes frustration and a waste of time, and seldom,
if ever, results in completion of a business sale.
Now, prospective buyers can contact Veracity, and
they will have access to listed
businesses, which yours may be a part of, from partners in offices in the desired
Another factor to
consider is packaging. Poor packaging of a business is
one of the major complaints expressed by buyers. We
expend a lot of effort to ensure we have
the best and most professional packaging in the
industry, ensuring that sellers are effectively
motivating the acquisition of their business. All
Veracity deliverables have standardized and detailed
packaging, which, in addition to its appeal to
prospective buyers, makes it easy for anyone to
quickly understand a business listed by another.
When a prospective Buyer is presented the
information on your business, the Buyer will be able
to have most of his questions answered and be able
to make an informed buying decision.
We take it very seriously. Some in our
industry do not. Veracity protects
information about the business for sale from being
presented to competitors, customers, vendors,
employees or unqualified buyers. In addition,
Veracity requires potential buyers to provide proof
of financial ability to acquire your business and a
non-disclosure to be signed.